ISO 11035:1994 – Sensory Analysis – Identification and Selection of Descriptors for Establishing a Sensory Profile by a Multidimensional Approach – is an internationally recognized standard developed by ISO/TC 34/SC 12 for the food and sensory industries. This standard provides a scientific methodology to identify and select precise sensory descriptors, forming the foundation of sensory profiling of products. At Quality Asia Certification, we offer reliable ISO 11035 certification services to help organizations implement structured sensory evaluation processes and ensure product consistency, quality, and consumer satisfaction.
65% Cost Reduction
60% Sustainability
Customer Attraction
Increase Your Competitive Edge
ISO 11035:1994 is a guidance-based ISO standard designed to support organizations in conducting structured sensory evaluations of products, especially in the food, beverage, cosmetics, and fragrance industries. It helps define and select sensory descriptors that are critical for profiling a product's taste, smell, texture, and visual appeal. This standard ensures the development of reproducible and objective sensory profiles through a multidimensional approach, involving trained panels and scientifically backed methodologies.
It plays a pivotal role in product development, quality control, consumer research, and competitive benchmarking.
With growing global consumer expectations and the rise of sensory-driven product preferences, businesses today cannot afford to ignore scientific sensory evaluation. ISO 11035 provides a reliable framework for companies to understand how their products are perceived and ensure they meet market and regulatory expectations.
Opting for ISO 11035 certification:
By implementing ISO 11035:1994, organizations benefit from:
Certification to ISO 11035 delivers measurable improvements in operational efficiency and brand value. Key business benefits include:
Top management commitment while practicing and accomplishing the standard is the key to success.
Keeping staff informed about the ongoing practices, a well-communicated plan would increase the motivation and zeal of working in them.
Making sure that the various departments of the organization work as a team for the benefit of the organization and customers as well.
Review systems, policies, processes, and procedures for a smooth working of QMS.
Speaking to customers & suppliers while getting feedback & working on improvements.
Training staff carrying out the internal audits with the opportunity for improvement.
Celebrate your achievement and use the QualityAsia Assurance Mark on your literature, promotional material, and website.
Ensure continuous improvement by regularly reviewing and updating your quality management practices.
Promote a culture of quality by encouraging innovation, accountability, and employee involvement at every level of the organization.
QualityAsia always vanguard in the auditing and governing of internationally acclaimed standards practices. At QualityAsia, we focus on driving the success of our clients through creating excellence with our trained professional auditors. The content of our service provision, comply with international certification rules defined by the accreditation bodies without burning a hole in your pocket. We will take you through the journey of audits with our best kept audit practices, viz.:
Drawing out the scrutiny on various aspects of the previously done audits on effectiveness while reviewing the various processes and control of the operations in the QMS and finally going for the recertification.