ISO 12931

In today’s highly competitive global marketplace, counterfeiting and unauthorized trade pose significant risks to brand reputation, product quality, and consumer safety. ISO 12931:2023 offers internationally recognized guidelines for the performance criteria of authentication solutions used to combat counterfeiting of tangible products. At Quality Asia Certification, we help organizations achieve ISO 12931 certification to strengthen their product authentication mechanisms, protect brand integrity, and ensure compliance with regulatory and supply chain requirements.

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What is ISO 12931?

ISO 12931:2023 – Performance Criteria for Authentication Solutions is a non-certifiable guidance standard developed by the International Organization for Standardization (ISO). It assists organizations in evaluating the effectiveness and performance of different authentication mechanisms used to secure tangible products against counterfeiting and illicit trade.

The standard:

  1. Focuses on technologies like holograms, digital labels, tamper-evident features, and track-and-trace systems.
  2. Helps design, implement, and assess authentication features based on threats and risk levels.
  3. Guides businesses in making informed decisions regarding the selection of authentication tools and technologies.

Though ISO 12931 is a guidance standard (not certifiable in the traditional sense like ISO 9001), many companies seek conformity assessments and verification support to demonstrate their commitment to anti-counterfeit compliance through third-party evaluation—a service that Quality Asia Certification proudly delivers.

Why is ISO 12931 important?

Counterfeit goods not only damage consumer trust but also expose companies to legal risks, financial losses, and supply chain disruptions. With ISO 12931:2023, companies can align their authentication strategies with international best practices.

  1. It ensures holistic protection of physical products from duplication or tampering.
  2. The standard enables companies to evaluate and compare authentication tools based on defined performance criteria.
  3. It helps industries meet compliance obligations in sectors like pharmaceuticals, automotive, FMCG, electronics, luxury goods, and more.
  4. By incorporating ISO 12931, organizations demonstrate due diligence in protecting intellectual property and consumer safety.


What are the benefits of ISO 12931?

Implementing ISO 12931-based authentication strategies offers a range of strategic and operational advantages:

  1. Risk Reduction: Reduces the risk of counterfeit products infiltrating your supply chain.
  2. Enhanced Brand Protection: Strengthens brand credibility by protecting the integrity of physical products.
  3. Trust Building: Boosts customer confidence through visible, verifiable authentication mechanisms.
  4. Supply Chain Integrity: Supports the creation of secure and traceable distribution channels.
  5. Compliance Readiness: Aligns with regulatory frameworks that require anti-counterfeiting measures.
  6. Strategic Guidance: Offers a decision-making framework for choosing the most appropriate authentication tools.


What kind of businesses can benefit from ISO 12931?

Adopting ISO 12931:2023 through Quality Asia Certification’s expert guidance and verification services brings the following key business benefits:

✅ Safeguards Intellectual Property Rights

Prevents unauthorized replication or sale of your branded products globally.

✅ Supports Regulatory Compliance

Aligns with sector-specific and international regulations on anti-counterfeiting and product security.

✅ Strengthens Supply Chain Transparency

Helps monitor, detect, and deter counterfeit activity across distribution points.

✅ Protects Revenue and Profit Margins

Mitigates losses associated with grey market sales and counterfeit substitutions.

✅ Boosts Consumer and Partner Confidence

Demonstrates a proactive approach to product authenticity, enhancing stakeholder trust.

✅ Improves Competitive Advantage

Sets your brand apart as a responsible, security-conscious player in the global market.

✅ Drives Innovation in Packaging & Authentication

Encourages the use of cutting-edge technologies to combat emerging counterfeit threats.


Top Tips on making ISO 9001 effective for you.

#1

Top management commitment while practicing and accomplishing the standard is the key to success.

#2

Keeping staff informed about the ongoing practices, a well-communicated plan would increase the motivation and zeal of working in them.

#3

Making sure that the various departments of the organization work as a team for the benefit of the organization and customers as well.

#4

Review systems, policies, processes, and procedures for a smooth working of QMS.

#5

Speaking to customers & suppliers while getting feedback & working on improvements.

#6

Training staff carrying out the internal audits with the opportunity for improvement.

#7

Celebrate your achievement and use the QualityAsia Assurance Mark on your literature, promotional material, and website.

#8

Ensure continuous improvement by regularly reviewing and updating your quality management practices.

#9

Promote a culture of quality by encouraging innovation, accountability, and employee involvement at every level of the organization.

Why QualityAsia?

QualityAsia always vanguard in the auditing and governing of internationally acclaimed standards practices. At QualityAsia, we focus on driving the success of our clients through creating excellence with our trained professional auditors. The content of our service provision, comply with international certification rules defined by the accreditation bodies without burning a hole in your pocket. We will take you through the journey of audits with our best kept audit practices, viz.:

Initial Certification – Stage 1 (Preparatory Phase)
  • Thorough documented information review.
  • Exchange of information with staff through online or onsite presence.
  • Identification of key performances, processes & objectives as per the standard requisites.
  • Analysis of facilities, infrastructure, systems and processes in regard with the requested certification scope with a resource allocation review.

Initial Certification – Stage 2 (On-site Audit)
  • Measurement, reporting & reviewing the performances against key performances objectives.
  • Reviewing the suitability of the system meeting the legal, regulatory & contractual requirements.
  • Operational control of processes, internal audits & management reviews while understanding the responsibilities for the policies.
  • Conclusion based on prescriptive requirements, policy, performance objectives, staff skill, operations, procedures, internal audits, etc.


    Surveillance & Certification Renewal

    Drawing out the scrutiny on various aspects of the previously done audits on effectiveness while reviewing the various processes and control of the operations in the QMS and finally going for the recertification.

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