ISO 13299
ISO 13299:2016 is an internationally recognized standard developed by ISO/TC 34/SC 12 that provides a methodology for the sensory profiling of products, particularly in the food and beverage industry. As sensory analysis becomes a key differentiator for product quality, brand experience, and consumer preference, this standard enables organizations to quantify and qualify sensory attributes such as taste, smell, texture, appearance, and sound.
Quality Asia Certification offers end-to-end ISO 13299 certification services, helping brands establish validated sensory testing protocols, meet international quality benchmarks, and boost consumer confidence in their products.
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What is ISO 13299?
ISO 13299:2016 – Sensory analysis — Methodology — General guidance for establishing a sensory profile, is a comprehensive standard that outlines structured techniques for creating a sensory profile of a product. It includes detailed procedures for selecting panel members, designing sensory tests, collecting data, and analyzing sensory attributes.
This standard applies across multiple industries including food & beverages, cosmetics, fragrances, textiles, and even packaging, where the human sensory experience is a vital part of product quality.
Why is ISO 13299 important?
In an increasingly competitive market, customer experience is not limited to performance alone—it also includes how a product smells, tastes, feels, or looks. ISO 13299 helps businesses:
- Quantify sensory characteristics with scientific precision
- Standardize product development across global teams
- Enhance R&D with actionable sensory feedback
- Comply with international and retail quality standards
- Build consistent customer experiences and reduce product rejection rates
Implementing ISO 13299 is no longer just a quality tool—it's a strategic branding decision.
What are the benefits of ISO 13299?
By adopting ISO 13299, your organization can:
- Improve product design and innovation by understanding and aligning with consumer preferences
- Ensure reproducibility of sensory test results for better quality control
- Boost product acceptability by analyzing key sensory dimensions (appearance, aroma, taste, texture, etc.)
- Reduce market failure risks by refining sensory elements before mass production
- Meet retailer and export market requirements for sensory quality
- Gain consumer trust through certified sensory profiling
What kind of businesses can benefit from ISO 13299?
Here’s how ISO 13299 certification helps businesses grow and stay competitive:
- Competitive Advantage: Sensory-tested products have higher market acceptance and better customer retention.
- R&D Enhancement: Certification supports innovation through structured feedback during the development process.
- Market Expansion: Gain access to global markets with a recognized sensory certification.
- Quality Consistency: Maintain a consistent sensory profile across product batches and production units.
- Reduced Product Returns: Fewer customer complaints and returns due to enhanced sensory quality control.
- Increased Brand Value: Demonstrates a commitment to superior quality and consumer satisfaction.
- Better Communication with Stakeholders: Uniform sensory language helps marketing, R&D, and sales teams align more effectively.
Top Tips on making ISO 9001 effective for you.
#1
Top management commitment while practicing and accomplishing the standard is the key to success.
#2
Keeping staff informed about the ongoing practices, a well-communicated plan would increase the motivation and zeal of working in them.
#3
Making sure that the various departments of the organization work as a team for the benefit of the organization and customers as well.
#4
Review systems, policies, processes, and procedures for a smooth working of QMS.
#5
Speaking to customers & suppliers while getting feedback & working on improvements.
#6
Training staff carrying out the internal audits with the opportunity for improvement.
#7
Celebrate your achievement and use the QualityAsia Assurance Mark on your literature, promotional material, and website.
#8
Ensure continuous improvement by regularly reviewing and updating your quality management practices.
#9
Promote a culture of quality by encouraging innovation, accountability, and employee involvement at every level of the organization.
Why QualityAsia?
QualityAsia always vanguard in the auditing and governing of internationally acclaimed standards practices. At QualityAsia, we focus on driving the success of our clients through creating excellence with our trained professional auditors. The content of our service provision, comply with international certification rules defined by the accreditation bodies without burning a hole in your pocket. We will take you through the journey of audits with our best kept audit practices, viz.:
Initial Certification – Stage 1 (Preparatory Phase)
- Thorough documented information review.
- Exchange of information with staff through online or onsite presence.
- Identification of key performances, processes & objectives as per the standard requisites.
- Analysis of facilities, infrastructure, systems and processes in regard with the requested certification scope with a resource allocation review.
Initial Certification – Stage 2 (On-site Audit)
- Measurement, reporting & reviewing the performances against key performances objectives.
- Reviewing the suitability of the system meeting the legal, regulatory & contractual requirements.
- Operational control of processes, internal audits & management reviews while understanding the responsibilities for the policies.
- Conclusion based on prescriptive requirements, policy, performance objectives, staff skill, operations, procedures, internal audits, etc.
Surveillance & Certification Renewal
Drawing out the scrutiny on various aspects of the previously done audits on effectiveness while reviewing the various processes and control of the operations in the QMS and finally going for the recertification.
