ISO 20671

ISO 20671:2019 is the international standard for Brand Evaluation – Principles and Fundamentals. Developed by ISO (International Organization for Standardization), this standard offers a structured framework for assessing the monetary and strategic value of brands. As global business competitiveness increases, organizations now recognize their brand as one of the most valuable intangible assets. ISO 20671 provides a consistent approach to understanding and enhancing brand performance based on measurable data and stakeholder perspectives.

At Quality Asia Certification, we provide internationally recognized ISO 20671:2019 certification services to help companies align their brand strategy with measurable business outcomes and stakeholder trust.

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What is ISO 20671?

ISO 20671:2019 Certification is a validation that your organization follows the globally accepted methodology for brand evaluation. The standard establishes principles and fundamentals required to determine a brand’s value using a combination of financial analysis, legal frameworks, marketing performance, and stakeholder impact. It considers both tangible and intangible brand elements, including reputation, customer loyalty, and market perception.

This certification by Quality Asia Certification ensures that your brand value is derived using a reliable, transparent, and internationally standardized model that helps in stakeholder communication, M&A decisions, licensing, and brand investments.

Why is ISO 20671 important?

In today’s brand-driven economy, simply building a brand is not enough—evaluating it strategically is essential. ISO 20671:2019 helps you quantify and monitor your brand’s contribution to business performance. It is especially valuable for organizations aiming to:

  1. Build investor confidence
  2. Strengthen stakeholder relationships
  3. Facilitate mergers, acquisitions, or brand licensing
  4. Support strategic marketing decisions
  5. Align branding with corporate governance

As branding becomes a board-level priority, adopting ISO 20671:2019 signals to the market that your brand is managed as a key strategic asset with verified value.

What are the benefits of ISO 20671?

  1. Standardized Brand Evaluation: Adheres to a globally recognized methodology, reducing ambiguity in brand valuation.
  2. Enhanced Stakeholder Trust: Demonstrates commitment to transparency, fairness, and governance in brand strategy.
  3. Data-Driven Decisions: Provides measurable insights that support long-term brand growth and marketing ROI.
  4. Cross-Industry Applicability: Relevant for all sectors—manufacturing, services, retail, IT, education, and healthcare.
  5. Reputation Management: Enables consistent tracking and communication of brand value to customers, investors, and partners.

What kind of businesses can benefit from ISO 20671?

Here’s how ISO 20671:2019 Certification from Quality Asia Certification benefits your business:

1.Increase Brand Equity

Stand out in the market by showcasing a certified, valuable brand that consumers and investors trust.

2.Attract Global Partnerships

Gain a competitive edge in international markets by aligning your brand with an ISO-evaluated structure.

3.Support Mergers and Acquisitions

Provide verified brand valuation to potential investors and buyers during strategic partnerships or sales.

4.Boost Investor Confidence

Showcase your brand as a strategic and financial asset, backed by an internationally accepted evaluation model.

5.Drive Strategic Marketing and Innovation

Identify brand performance gaps, enabling better marketing strategies and innovative positioning.

6.Improve Regulatory and Corporate Governance Alignment

Ensures that your brand valuation and management are in sync with modern ESG and governance expectations.


Top Tips on making ISO 9001 effective for you.

#1

Top management commitment while practicing and accomplishing the standard is the key to success.

#2

Keeping staff informed about the ongoing practices, a well-communicated plan would increase the motivation and zeal of working in them.

#3

Making sure that the various departments of the organization work as a team for the benefit of the organization and customers as well.

#4

Review systems, policies, processes, and procedures for a smooth working of QMS.

#5

Speaking to customers & suppliers while getting feedback & working on improvements.

#6

Training staff carrying out the internal audits with the opportunity for improvement.

#7

Celebrate your achievement and use the QualityAsia Assurance Mark on your literature, promotional material, and website.

#8

Ensure continuous improvement by regularly reviewing and updating your quality management practices.

#9

Promote a culture of quality by encouraging innovation, accountability, and employee involvement at every level of the organization.

Why QualityAsia?

QualityAsia always vanguard in the auditing and governing of internationally acclaimed standards practices. At QualityAsia, we focus on driving the success of our clients through creating excellence with our trained professional auditors. The content of our service provision, comply with international certification rules defined by the accreditation bodies without burning a hole in your pocket. We will take you through the journey of audits with our best kept audit practices, viz.:

Initial Certification – Stage 1 (Preparatory Phase)
  • Thorough documented information review.
  • Exchange of information with staff through online or onsite presence.
  • Identification of key performances, processes & objectives as per the standard requisites.
  • Analysis of facilities, infrastructure, systems and processes in regard with the requested certification scope with a resource allocation review.

Initial Certification – Stage 2 (On-site Audit)
  • Measurement, reporting & reviewing the performances against key performances objectives.
  • Reviewing the suitability of the system meeting the legal, regulatory & contractual requirements.
  • Operational control of processes, internal audits & management reviews while understanding the responsibilities for the policies.
  • Conclusion based on prescriptive requirements, policy, performance objectives, staff skill, operations, procedures, internal audits, etc.


    Surveillance & Certification Renewal

    Drawing out the scrutiny on various aspects of the previously done audits on effectiveness while reviewing the various processes and control of the operations in the QMS and finally going for the recertification.

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